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Reds, WLW extend relationship through 2017

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CINCINNATI -- One of the longest marriages between a baseball team and radio will continue for several more years.

It was announced on Tuesday that the Reds and radio flagship 700 WLW have renewed their rights agreement to broadcast all regular and postseason games through 2017.

"The Reds and WLW have been linked together for almost 90 years, and our fans are very passionate about both," Reds CEO Bob Castellini said. "We're excited about continuing one of the best broadcast partnerships in all of sports."

WLW, which carries a 50,000-watt signal, will remain the flagship for Reds on Radio, which boasts 93 affiliates across nine states.

First led by future Reds owner Powel Crosley Jr., WLW went on the air in 1922 and aired its first broadcast of a Reds game in 1924. The station has been the Reds' flagship since 1969.

"There's been no greater marriage than Reds radio and WLW radio," said broadcaster and Radio Hall of Famer Marty Brennaman. "And it's great for our fans to know that this relationship will continue."

Brennaman was the recipient of the Ford Frick Award for broadcasting from the Baseball Hall of Fame in 2000. The upcoming 2013 season will mark his 40th year of calling Reds games on WLW.

Mark Sheldon is a reporter for MLB.com. Read his blog, Mark My Word, and follow him on Twitter @m_sheldon. This story was not subject to the approval of Major League Baseball or its clubs.

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